Tiffany Discounts
As we know,the tiffany jewelry are expensive.Many people look for its discount.Now let’s talk about the tiffany discounts.
At Tiffany & Company, executives contend that sale signs would clash with the jeweler’s reputation for timeless quality, symbolized by its signature blue boxes.Tiffany conducted customer research that shows its shoppers would be loath to see the chain, founded in 1837, offering 20-percent-off charm bracelets and pearl earrings.Even so, Tiffany has lowered prices on diamond engagement rings about 10 percent, hoping to cultivate a lifelong relationship between the prospective groom and the Tiffany brand.Such discreet sales preserve a brand’s veneer of exclusivity and help create a sense of urgency by limiting the time customers have to score a deal. Additionally, secret sales enable stores to discount their merchandise deeply without angering regular customers who may have bought at full price-the opposite of what happened last Christmas, when panicked department stores began selling in-season couture at fire-sale prices. The eye-popping discounts led many consumers to question whether all that chic merchandise was worth the high prices in the first place.Another advantage of secret sales is that they require little or no advertising, so stores can privately cut deals with customers and publicly maintain that they do not discount their brands.
So take the chance,to buy what you want!
September 2, 2009
Tags: tiffany discount Posted in: about tiffany
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